In Big Dog’s case, that means two things: upping the reliability of its rides and broadening its customer base. That’s down from a peak of 4,900 in 2005.Ĭlearly, the number of riders who are willing to tap their declining home equities for a $30,000 toy is experiencing a major downturn, so custom shops have to get smart if they’re going to stop hemorrhaging sales back to the manufacturer they initially won them from - Harley-Davidson. Even so, the Kansas company will be making just 3,500 bikes this year. It also has the lowest price tag: $24,900.īig Dog, in business since 1994, is the world’s largest custom motorcycle manufacturer. With a 37-degree rake to the frame, 6-inch stretch along the backbone and 250 mm rear tire, it has the least threatening geometry.
With its 682 pounds powered by a throbbing 117-cubic-inch S&S V-twin motor, this manageable ProStreet isn’t quite the novice bike it’s billed as, though it is the puppy of Big Dog’s five-model lineup. Having spent a day aboard Big Dog’s latest, I’d say it’s a Rottweiler-Labrador mix - fierce and powerful but also friendly and coordinated. Predictably canine in nomenclature, it’s called the Mutt. Big Dog’s got a brand-new motorcycle for 2008.
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